Nike Cricket AD

Finally, Nike has done it! With its latest ad exploding on television screens in India, the world's top sports shoe company has done something it has never done before -- a commercial on cricket.

Packed with tremendous energy, great visuals and fun music, the ad captures the spirit of the all too familiar site of Indian street cricket with superb authenticity and gripping drama.

The ordinariness of its characters, giving it the everyday familiarity that connects with the audience far greater than ads with star cricketers would.

Contrary to many previous Nike ads which ride on the backs of sports stars, this ad depicts two star cricketers -- Zaheer Khan and S Sreesanth -- as onlookers, who even get their car bashed up while the game is being played in a chaotic traffic jam.